Chapter four hundred and eighty-four, popular brands

So, I thought about it, finally said to Wang Dalei, "Uncle Ray, I think the main problem your company is facing now is that you have not found the positioning of your company. ". That's why it didn't hold up in the big city, and it didn't hold up in the small town. And I can help you solve this problem for the company and take it to the next level."

Wang Dalei heard my words, was suddenly raised a strong interest, excitedly asked me: "white dew clothes, then according to your opinion what should I do? "

"first of all, I noticed uncle big ray that you have brand awareness and want everyone to know or hear about the brand. But the problem is, uncle big ray you in the price of clothes and positioning some of the difference is too big. Some things are expensive, which is a luxury, and some clothes are so cheap that everyone can afford them."

I gave Wang Dalei a bit-by-bit analysis of what I saw: "doing this, while it looks like the company is spread out, doesn't give people an accurate picture of the brand. So we're losing a lot of customers on both fronts."

Wang Dalei nodded frequently as he listened to my analysis.

"white dew clothes, you really let me too surprised. What you're saying is hard for any of my old employees to say. You do see things for what they are, and over the years I've come to realize that we're losing customers. Our company sells the least number of luxury brands of its kind. And even in the civilian brand, our company's product sales are not particularly good. This has always been a big headache for me, but I still haven't figured out why."

Hearing Wang Dalei agree with me so strongly, I knew I was on the right track this time.

So, my confidence in the heart is more sufficient, "Uncle Lei, can you tell me whether the brand you created is to be a world-famous luxury brand or a practical, people-friendly and popular brand? " Wang Dalei asked confidently

Wang Dalei heard my words, silent thinking for a while, then began to say to me: "white dew clothes, can not go at the same time? This is not facing more consumer groups, why can only move in one direction? "

"You can't do that, Uncle Ray. You've been trying for years! It's a dead end at the same time, " I said to Wang Dalei, frowning.

At my words, Wang Dalei nodded, but did not speak.

But look at his face or some do not understand, do not seem to agree with my point of view.

So I added: "Big Uncle Lei, you have also seen, the effect of this is not good. ". Because people who buy luxury goods just want to be superior, and most of them mean to show off. But your brand and there is a civilian price, which does not meet their psychological, so they can not accept. And the low-priced stuff, because of luxury goods, and let people focus less, and to choose to do mass-brand things."

After hearing my detailed explanation, Wang Dalei suddenly understood and said to me: "WHITE DEW clothes, no wonder my sales are getting smaller and smaller

I smiled sheepishly and lowered my head as I heard Wang Dalei speak highly of me. I just in the past life before they step to see the trend of the whole market, so think about the perspective of a lot more.

"Don't flatter me, uncle big Ray. Let's just get on with the company,"I said Shyly to Wang Dalei."I wonder how big uncle Ray's business has been all these years? I feel like I need to focus on what I'm going to be doing."

This time Wang Dalei did not hesitate, but directly to me said: "WHITE DEW clothes, if you want to focus on one aspect, I want to do mass brands, so that there are good clothes made in. ". It also allows most people to embrace a new world of clothes, rather than the wholesale, featureless, no-style clothes that they traditionally associate with them."

From what Wang Dalei said, I think he really loves this business. His enthusiasm also aroused my attitude, so I said to Wang Dalei: "since big uncle Ray decided to focus on the company's future direction, then the company's future road also has the right direction, presumably will go better and better. ". This is the gift I brought you in exchange for. I don't know if uncle big ray thinks it's good enough."

After hearing this, Wang Dalei laughed and said: "enough, absolutely qualified. Bailu Shang, you are really smart girl! Why don't you also don't borrow any money, directly to my company to work, I give you a manager's position. "

I know Wang Dalei thinks the world of me when he says that. It was a big company, and Wang Dalei had promised me a manager's position as soon as I entered. It's tempting, but I know I have unfinished business. So I didn't hesitate to say no to Wang Dalei's offer.

"thank you uncle Lei for looking up to me, but I still have some unfinished business of my own, so I hope Uncle Lei can understand, " I said to Wang Dalei apologetically.

"white dew clothes, you really would rather open that start-up shop, do not want to come to our company and I make big money together. I've never been turned down before. How many people would kill to be in our company?"Wang Dalei heard me say no to his offer, or did not give up on me again.

I smiled or shook my head and said: "Big Uncle Lei, you do not persuade me, I really made a decision. And even if I own a shop, it is also for your company in the open territory. "

"Why do you say that? Your current shop is completely unqualified to enter our home clothes, " Wang Dalei asked me, puzzled.

Seeing Wang Dalei's puzzled face, i smiled and said: "It's very simple Ah, this big uncle ray before their own investment store the same purpose. ". Another disadvantage of your company is that it can not grow locally. No, you are willing to provide clothing, but you do not have a big store to accept it. This is also big uncle Lei your company is to produce clothes, but also to open a shop. You want to stimulate the market so that more people can see that it's profitable to do it, and therefore good for your company."

After hearing what I said, "Yes, White Dew, " said Wang Dalei, looking somewhat sombre. You're talking about exactly what I thought, but it didn't work out. Not only did it not work for me, but when I failed, no one dared to try it. You are the first simple girl in years who is not afraid of the tiger."