Chapter eighty-four, the high end

Within a day, the landmark courier company was on the verge of becoming a reality. Now, of course, it's not much, just picking up a few leaks from others, but it's also a few leaks from around the poor three receiving locations.

The next day, things were different. Lu ran has posted the news of Upwind Express's establishment on the advertising page of Huai Cheng daily, and has published the approval document of the Ministry of Commerce, even listing the information of yesterday's successful delivery of the Express. And, of course, the low prices haven't gone unnoticed.

In addition, the newspaper also set up a temporary delivery network, and from other teams to take a few people to decorate and business. The main function of this site at present, according to Huang Zheng means to send express mail to the newspaper. On the one hand, first accumulate reputation and popularity, on the other hand, increase management experience, then gradually improve business follow-up.

On This Day, the business volume of the four network points has increased obviously.

Yet another condition has sent many into a state of anxiety -- as if they were asking for a refund.

That's right, by noon, an instructor had returned to the Fengran Lingwu and demanded a refund of the deposit of 3,000 taels. It's easy to see why -- The prices are real -- and, by comparison, cheaper than they are at home.

Although the spiritual work and spiritual aspects, or wind ran a better house, but for this instructor, he wants to buy for the institute, Spiritual What's The difference? He can get a few hundred taels cheaper, and he can get more money for himself.

This is... not an isolated incident. In the afternoon, there were thirteen refunds. One of them was temporarily agreed after the couple had kindly dissuaded them, but the others were very clear. They had no choice but to refund the money.

"Lu, you have to do something. "

In the evening, Dong Lingfeng took advantage of Lu ran to return to the back yard of the Spirit House to inspect the operation of the Upwind Express team and seize him to explain in detail the difficulties encountered today.

If it's just a few, it's not a big deal. They've got hundreds of orders. But the increasing number of people asking for refunds in a row is serious. If they don't stop, they're GONNA have a hell of a time selling their next artifact.

At worst, there will be a flood of refunds, when they may not have the money to give back. It's not a question of how the artifacts are sold, it's a question of whether the store is still open.

"Or, let's also reduce the price, " Mrs. Dong suggested.

This proposal, got Dong Lingfeng and South Palace Jin Er as well as Ge Fei's unanimous approval. As far as they know, the current price can make them a lot of money, if the appropriate price to keep customers, less money is also possible, after all, the opening of a new store, customers are most important.

Lu Ran shook his head, deeply disapprovingly: "But have you thought about it, if we are now under pressure from each other, choose to follow the trend of price reduction, then what will happen next? "

"Well, next thing you know, the customers are back? "

Godfrey said. The other three weren't so direct, but it was clear from the look on their faces that they were. The customer leaves, is because other people's price is low, so we appropriately reduce the price, did not pull the customer back?

Lu ran touched his forehead and was speechless.

"Well, if we lower the price now, the other party will lower it first! What is a price war? I don't care what your price is, I just want to be lower than you, so you don't go out of business. They are losing money in the short term, but they are much deeper and thicker than we are, and we will be out of business in less than a month."

"This... "

We thought about it, and it seemed that way. In fact, today, the other side of the price, is already a loss, is clearly determined to poach customers.

"Then husband, as you say, we can't reduce the price now? "

"Yes, the price must not be lowered now. Besides, we promised our customers the day before yesterday that we would lower the price even after the deposit was collected. Isn't that cheating consumers by going back on their word? "

"Well, that makes sense. When shall we reduce the price? "

Lu Ran:"..."

Oh, boy. Lady, will you stop being so cute? We can be cute when we get home. Let's not do this now, okay? You can't cut the price now, you can't cut the price later, you can't cut the price all the time.

"We don't cut prices. In fact, " he said, pausing for a moment. "On the contrary, WE WANT TO RAISE PRICES! "

DUANG！

All heard here, as if suddenly with a Gong to be patted, head dizzy up.

What? What did you say? What was that? You don't lower the price, you raise it?

Damn it, they are now engaged in a price war, loss-making sales, so that our customers are attracted to. You Damn good, do not want to reduce the price of the guests back, but also against people, price rise?

Please, five taels of beef noodles at Cheung Kee beef shop has dropped to three taels a bowl today. Excuse me, will you still go to eat the same today, suddenly the price rose to seven taels of silver a bowl of Li JI beef noodles? Say, would you go?

At the conference table, silence reigned.

Although everyone knows the truth of Lu ran's previous remarks, not sure cut prices will be able to successfully retain customers, but in fact, how to think sure will lose customers, at least more quickly.

The way they look at it now seems to take them back to two months before they crossed over.

Unexpectedly, Lu ran also fell into silence at the moment, looking at their eyes as if helpless. Well, smart, that's a tall order. When people are smart, like Lu ran, they often feel lonely.

In the face of a series of people with the eyes hit over the question mark, Lu ran or made a good heart, to explain to them.

"It is so. You think, first of all, if we raise the price, does that mean that we are as good as our word and as good as our word? Don't forget, the day before yesterday we said the opening of a new store, do activities, the first 1,000 customers enjoy the wholesale price. Now that 1,000 customers are almost full, should prices go back to normal?"

Uh... ? ... Huh. ? It seems that way.

"think again. For customers who have already placed an order, what do they think when we raise the price back? Would you consider yourself lucky to get a discount on the opening of a new store? So, are they still willing to give a refund? If you get a refund, you have to pay the full price."

UH... Well, that's strange. That seems to make sense.

Everyone is still looking at land, but at this time the eyes are no longer like just look at the idiot, but a few more points of deep doubt. Although the feeling that the price is wrong, but Lu ran said it makes sense, but still feel that the price is wrong, but Lu ran said it makes sense, but...

Lu ran smiled. He certainly understood the confusion in people's minds, that they thought they had a point but weren't sure it was right. What do you call this? It's called low-end product marketing thinking.

And He, just put forward looks wrong but actually makes sense, is the high-end product marketing thinking.

"If the layout of Fengran Lingqifu is just a Lingqifu shop like Zhang Ji and Li Ji, " he explained, "well, it really can only play price war according to each other's ideas. But now, since it is in Nangong's immediate interest and is the work of Tung and Lu ran, we have to take the high-end route."

"HIGH-END? "

"Yes, we have taken the high-end route since the establishment of Fengran Lingqifu the day before yesterday, and even from the beginning of the talks on the cooperation plan. We do the city's best spirit, with the best integrity, the best products and the best after-sales service to build Huaizhou city no. 1 Spirit House. Therefore, we will not reduce the price, only in accordance with the promise the day before yesterday, the price back. Not only will it go up, but we'll let the whole city know."

Lu Ran's speech, there is an irresistible momentum. While his arguments have always been strong, and he has always had a point, what stands out is a momentum that is hard to question.

This, of course, has something to do with his recent saga.

The crowd was so inspired, suddenly really put an end to the idea of a reduction in price, the heart has some indescribable excitement and excitement. Yes, only a small shop, only think of the price loss to rob customers, the real store, with the perfect products and services to conquer the hearts of customers.

"Good! " Dong Lingfeng was also encouraged, already decided to believe Lu ran again: "Lu Childe, you were right the last few times, this time since you said right, I believe you are right. We do not cut the price this time, but the price back! "

At this point, other people's doubts are probably also eliminated, only Nangong Jin son still have doubts.

"But, husband, I still find your words a little hollow. The high end, that's great, but only if you can keep your first customers. After all, we haven't delivered yet, and we can hold on for a day or two, but a lot of orders take half a month or even a month or two to be delivered, and that's a long time that many people will be restless and will probably lead to a wave of refunds

To tell the truth, just now was Niangzi Meng a time, Lu ran has already reduced the Iq of Niangzi ten points. But this time, what the woman said was very true. She hit the nail on the head and impressed him. She raised her Iq by 15 points, and grew her love for her by the way.

"very well, my lady. Yes, a simple price increase might not work so well, but it would only keep existing customers for a short period, maybe 10 days and a half months at the most. But over time, a large number of anxious customers, it is easy to appear tide of refund. So we have to put on a show tomorrow to give our existing customers a shot in the arm."

"What's a cardiac needle? What's a cardiac needle? "

"Well... It's just reassuring to keep the customers waiting. Come on, come closer. I'll tell you what, in the morning, brother Ge... "

Everyone got closer, cooperating, knowing that the scene wasn't supposed to be aboveboard, or else it wouldn't have been said.

......